LinkedIn is testing a new subscription service for small and medium businesses (SMBs) called Premium Company Page.
Separate from other LinkedIn Premium subscriptions, such as LinkedIn Premium Business, the Premium Company Page aims to help businesses enhance their online presence and attract customers by providing them with a variety of features.
One interesting aspect is the AI-powered content creation, which the innovative feature leverages to assist businesses in creating engaging content for their company pages.
This can be a beneficial time-saver and a source of inspiration for businesses looking to create fresh and informative content for their audience.
The subscription also comes with enhanced follower growth tools. These functionalities provide businesses with new strategies to expand their reach and attract a larger following on LinkedIn.
The effective implementation of these tools will enable businesses to connect with a wider pool of potential customers and build a stronger brand community.
Premium Company Page offers valuable visitor insights. Admins gain access to data on who visits their company page, allowing them to gain a deeper understanding of their audience.
Armed with this knowledge, businesses can refine their targeting strategies and tailor their content to align better with potential customers.
The subscription unlocks the ability to incorporate prominent call-to-action buttons on company pages. These buttons make it easier for visitors to connect and engage with the business directly, driving conversations and facilitating new customer relationships.
Building trust and credibility is important for any business. Premium Company Page allows businesses to show testimonials from satisfied customers or clients directly on their page. This social proof can greatly enhance brand reputation and encourage potential customers to do business with the company.
Finally, the subscription grants access to a verification badge for company pages, similar to the verification offered for individual profiles. This badge serves as a mark of legitimacy and trustworthiness, further strengthening the brand’s image and fostering confidence among potential customers.
Per TechCrunch, LinkedIn confirmed the existence of the service but did not disclose the pricing details publicly. However, a marketing consultant reported that the fees start at $99.99 per month per page, with a discounted annual subscription option.
The company already offers various premium subscriptions for individuals, including job seekers, recruiters, and professionals seeking to expand their knowledge through LinkedIn Learning.
The Premium Company Page will promote a safe and reliable platform for professional networking and brand building. With the rise of misinformation and questionable algorithms on other social media platforms, LinkedIn is working to ensure a credible space for businesses to connect with potential customers and build brand reputation.
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