Spotify names South African R&B star, Elaine, Equal Artist for October 2024
Spotify has announced that multi-award-winning R&B sensation Elaine is the EQUAL Artist for October 2024. Spotify’s EQUAL Africa program is dedicated to empowering female voices in Africa, spotlighting artists who continue to push boundaries with their artistry,
A former Spotify RADAR artist, Elaine first rose to prominence with her chart-topping debut EP Elements, which captivated audiences globally in 2019. Her top Spotify listeners come from South Africa, the United States, Nigeria, Kenya, and the United Kingdom, cementing her status as a global force in music.
Elaine’s music blends soul and contemporary R&B, crafting a distinctive sound resonating worldwide. With hit singles like “You’re the One” and “When I’m in Love,” she has demonstrated her talent for delivering memorable melodies and heartfelt storytelling.
“I’m honoured to be part of the EQUAL programme and incredibly proud to stand as an independent African woman, carving out my path and claiming space in an industry traditionally dominated by men,” said Elaine.
Elaine is set to release her latest project Stone Cold Heart, on 11th October. This deeply personal and confessional project chronicles her journey through trauma, heartache, and transformation, featuring a blend of powerful soulful ballads and new sonic directions reflecting her growth.
The album promises to offer catharsis and empowerment, connecting with listeners who have faced their hardships.
Read also: Spotify launches offline backup playlist for premium users
In addition to her musical achievements, Elaine is recognised for her advocacy and empowering messages. She has used her platform to promote mental health awareness and inspire young people to pursue their dreams.
Elaine’s journey from a South African R&B breakthrough artist to a global star is one of resilience, and her forthcoming album is set to further establish her as a leading voice in contemporary music, says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu.
“Elaine exemplifies the calibre of talent the program aims to support. Spotify is proud to be associated with her and will continue to use the EQUAL Africa program to provide support for women in music, amplifying their voices and helping to showcase their incredible talents to a global audience”.
The team had a sit down with Elaine to learn more about her and her music:
- Q: What is that one surprising thing your fans might not know about you?
A: My fans seem to think I can’t speak any South African languages. It’s always so funny to me, but to clear the air I speak quite a few South African languages fluently. - Q: When did you realize that making music was in your destiny and what is your WHY for pursuing this craft?
A: I’ve loved music and believed it was my destiny since I was a little girl. I’ve been singing since I was six, it’s been my main source of pride and what makes me feel like I have a purpose and that’s why I’ll never stop singing. - Q: Which African songs or artists did you grow up listening to?
A: Lebo Mathosa and Brenda Fassie. - Q: To someone who has never heard your music, how would you describe the sound, tone, and style?
A: My music is a true representation of my life, my heart and my thoughts; constantly evolving but at its core, it’s true RnB. It’s emotional, real and raw. - Q: Any advice for someone dreading following their dreams?
A: You deserve to give yourself a chance. Go for it.
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