59% of Nigerian TikTok users follow football as 64% of women access sports through TikTok
TikTok is quickly becoming a platform for sports lovers in Nigeria, as data has shown that 59 per cent of Nigeria’s 47.8 million users follow football on the platform. This was disclosed during the #SportsOnTikTok mixer held in Lagos on Friday. This comes even as the company says it is becoming a core viewing destination […]














