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Every year, OpenView uncovers the latest SaaS pricing trends, and this year is no different. Our seventh annual SaaS Benchmarks report, released earlier this fall, revealed five key trends around…
As we stand at the brink of 2024, let’s play a game I call “Back to the Future of B2B Marketing.” We’ll peek into the rearview mirror at last year’s…
Leading product-led growth companies are growing 50% year over year, far faster than traditional SaaS companies (21%) according to recent benchmarks. It’s no surprise then that PLG is buzzing within…
Editor’s Note: This article, by Eraser founder Shin Kim, first appeared in Kyle Poyar’s newsletter, Growth Unhinged, which explores the unexpected behind today’s fastest-growing startups. You can subscribe to get…
ABM has been flipped, and I’m not talking about the funnel. Companies looking to execute an ABM campaign have their priorities upside down. The promise of ABM has always been…
Gartner’s 2023 CMO Spend and Strategy Survey revealed a stark reality: 71% of CMOs believe their 2023 budgets are inadequate to fully realize their strategies. And a significant 75% are…
Editor’s Note: This article first appeared in Kyle Poyar’s newsletter, Growth Unhinged, which explores the unexpected behind today’s fastest-growing startups. You can subscribe to get the latest from Kyle here.…
Over the last year, the SaaS world has experienced several unwelcome trends: rising costs of acquiring net new ARR, the highest churn rates in recent history, and immense pressure to…
If you cast your mind back to a decade ago, most SaaS companies treated pricing and packaging as an afterthought when it came to their growth strategy. They would often…
Editor’s Note: This is the second article in a two-part series on the future of SaaS sales. You can read part one here. I recently caught up with an investor…