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B2B Marketing in 2024: 8 Trends That Are Changing the Game and What They Mean for Your Business

December 1, 2023

As we stand at the brink of 2024, let’s play a game I call “Back to the Future of B2B Marketing.” We’ll peek into the rearview mirror at last year’s predictions – where I hit the mark and where, perhaps, I went off course – and then leap forward to unravel the biggest B2B marketing

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How CMOs Can Defend Marketing Dollars in a Time of Dwindling Budgets

November 12, 2023

Gartner’s 2023 CMO Spend and Strategy Survey revealed a stark reality: 71% of CMOs believe their 2023 budgets are inadequate to fully realize their strategies. And a significant 75% are grappling with achieving more with fewer resources, leading to 86% of marketers feeling the need to overhaul their marketing operations to ensure sustainable outcomes. Subsequent

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How to Future-Proof Your SEO Strategy: Decoding the True State of Generative AI SEO with Expert Eli Schwartz.

November 12, 2023

Editor’s Note: This article first appeared in Kyle Poyar’s newsletter, Growth Unhinged, which explores the unexpected behind today’s fastest-growing startups. You can subscribe to get the latest from Kyle here. Eli Schwartz literally wrote the book on scaling organic acquisition of PLG products – Product-Led SEO – and he helps companies use SEO to unlock billions in

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[Report] 2023 State of SaaS Pricing: How B2B Leaders Use Pricing to Come Out on Top

November 12, 2023

If you cast your mind back to a decade ago, most SaaS companies treated pricing and packaging as an afterthought when it came to their growth strategy. They would often focus their time and budget on customer acquisition first and then retention. In 2023, that’s changed. In fact, over 94% of B2B SaaS pricing leaders

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The 3 Part Framework for Designing Efficient B2B SaaS Organizations in 2024 and Beyond

November 12, 2023

Over the last year, the SaaS world has experienced several unwelcome trends: rising costs of acquiring net new ARR, the highest churn rates in recent history, and immense pressure to preserve cash. Now, as businesses look to emerge from these turbulent times, we need to not only learn how to “do more with less” but

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Sales Hiring Crystal Ball: How to Hire Sales Leaders Who Thrive

November 12, 2023

Editor’s Note: This is the second article in a two-part series on the future of SaaS sales. You can read part one here. I recently caught up with an investor who was an operator during the recessions of 2001 and 2008. In the last year, he’s spent more time with founders and GTM teams in

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Mastermind: Join an Exclusive SaaS Founder Community

November 12, 2023

We know that founding a company can sometimes be a long and lonely journey. That’s why we started Mastermind, an exclusive SaaS founder community. Mastermind gives early- and expansion-stage founders a built-in community of peers to learn from and share with plus exclusive access to the top minds in SaaS who have been there and

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Your Guide to Outbound Automation: How Thena 10x Outbound Without BDRs

November 12, 2023

Editor’s Note: This article first appeared in Kyle Poyar’s newsletter, Growth Unhinged, which explores the unexpected behind today’s fastest-growing startups. You can subscribe to get the latest from Kyle here. In today’s post, I’m tackling the somewhat controversial topic of outbound automation, aka scaling outbound acquisition without hiring BDRs or SDRs. My two cents: it sounds like

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[Report] 2023 SaaS Benchmarks: A New North Star, Monetizing AI & Pockets of Resilience

November 12, 2023

Today we’re excited to launch our seventh annual edition of the SaaS Benchmarks Report in partnership with Paddle. This year’s report features data from more than 700 participants on a range of metrics that matter to SaaS businesses today. From monetizing AI to ARR per FTE, the 2023 SaaS Benchmarks Report uncovers the trends that

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How to Maximize ROI on Your Early Paid Advertising Efforts

November 12, 2023

So, you want to use paid ADVERTISEMENT By ADNG.NG CHEAPEST SOCIAL MEDIA ADS TO TOP FB IG USERSs for your early-stage B2B startup to drive user sign-ups or contact sales. Your company has little to no experience with paid campaigns, and you’re reluctant to spend money on something that might not work. Whether you’re considering

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