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The Dos and Don’ts of Ad Placement

March 7, 2024

Settling on ad placement for your website can be a confusing and overwhelming task. It can be made all the worse by a lack of basic web design experience. But it doesn’t need to hold you back! We’re going to explain some fundamental principles of how the space is distributed and explain where to position

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Are HTML5 Ads the Future of Advertising?

March 7, 2024

In the past years, we have witnessed the demise of Flash ads. Once depended on to create animated ads, a new age has now been called in with HTML5 ads. But what can we expect to see now? Is the rapid rise of this new ad media anything to be suspicious of? We’re going to

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How to Find Advertisers for Direct Placement Ads

March 7, 2024

It’s undeniable that the landscape of digital advertising has transformed in recent years. As with many things digital, the gatekeepers of the online world (Facebook, Google, etc.) are dominating the market and making a solid buck from anyone wanting to advertise on their websites with ad networks. Whether this is a good or a bad

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Pricing Models for Online Ads – A Comparison www.adng.ng

March 7, 2024

Whether you’re new to digital advertising or a seasoned pro, it is vital you understand the different payment mechanisms or pricing models that best suit your business goal. Why is it so important? It is the mechanism upon which your advertising revenue is dependent. As a business looking to advertise on your website, the most

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Generate Leads with Affiliate Marketing

March 7, 2024

In marketing, there is often a lot of weight put on retaining and re-marketing to existing customers. This is due to the increased cost of marketing to new customers as opposed to existing ones. However, affiliate marketing is very different. It relies on constantly drawing in new customers to increase sales volume. If you’re coming

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How to Create a Subscription Site and Increase Ad Revenue

March 7, 2024

Putting content behind a paywall can turn off both visitors and potential advertisers. But, there are ways to build both your subscriber base and entice advertisers for your subscription site. For many businesses looking to pivot to a subscription model, this decision is often made as a means to provide an ad-free experience to paying

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ADNG.NG – How To Sell Ad Space On Your WordPress Site

March 7, 2024

Monetizing a website can be a tricky task, especially through ad space selling. Although this is one of the most common ways of turning a website into a money-making asset, the main challenge lies in figuring out the best ad types to place on your website and leveraging them to generate revenue without compromising good

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What dotifi Add-on(s) Do I Need?

March 7, 2024

You may have noticed in various places on our website that we suggest not downloading all of the dotifi add-ons, even only the free ones, unless you need to use them to achieve your advertising goals. This idea may seem counterintuitive, but there is a good reason behind it. Some add-ons offer similar functionality to

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Mobile-Optimized Ads

March 7, 2024

Every business needs a carefully designed website that enables effortless navigation and a performance-optimized user experience. Your website is arguably the hardest working member of your business toiling around the clock to generate new leads. This isn’t particularly new information. However, what is still regularly overlooked is the importance of mobile-optimized sites. That isn’t to say

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What Kind of Ads Make the Most Money?

March 7, 2024

As digital marketing has advanced, so have SEO and Google’s tactics for measuring site credibility. At long last, we can say goodbye to the dodgy black hat tactics of duping visitors with SEO strategies that violate search engine guidelines. However, we still need to know what ads make the most money. Google and its army of

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